10 Easy tips SEO but effective for begginers

following below are 10 tips to make the website index well by search engines like google.com.

For those of you who are new to what SEO is and want to learn more, here are tips that are very important as fundamental in SEO.

Previously I will explain a little what is SEO?
Search Engine Optimization or in short SEO is the way you do to your website so that it is indexed on the first page or top ranking in search results that are in line with relevant keywords about your website content.
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For example: If you have a children's clothing store online. Of course if prospective visitors are searching on search engines with the keyword "online child shop" you want your website to be in the top position in search results.

That way visitors will flow into your website which is likely to occur sales or buying and selling activities because the user is indeed looking for children's clothes that can be purchased online.

There are two types of results displayed by the google search engine, namely search results in the form of advertisements (will be directly in the top position). This advertising product from Google is known as adwords. Where you can pay Google to directly display your website by paying. The thing to remember is that these advertising costs tend to be "expensive" for some people.

The second is organic or natural search results where Google places your website on the first page without paying. This is caused by many fators, where we will discuss the basics below.

This organic result is certainly the ideal for online business people. because Google works 24 hours non-stop which means your website will be flooded continuously. Many are out of the paid seo services that you can use, but if you have free time, you can really do it yourself.

Well here below are basic SEO techniques that you need to pay attention to when creating a website or running an SEO campaign for your website. The important thing to remember from all the tips below is never to do SPAM !!

1. Backlinks
Search engines like Google have many signals in the algorithm to place your website in the top / first order of search results. Well, this backlink is one of the signals or factors that are faced by online marketers as one of the most decisive factors or have the largest percentage portion in determining the results of your website position on the search results page.

Backlinks are where other websites have links to your website. Try the link to come from a website that is relevant to your website type. For example, if you provide professional photographer services, you can join local and international photography forums and become an active participant in the forum (use the backlink to your website in the signature section). There are still many ways to create valuable baclinks. like making press releases, tutorials, articles and more.

2. Optimizing the structure of your website.
For this reason it's good to understand a little HTML, but it's not mandatory. The trick is quite easy, you just google the topic and how to make improvements to your website,
The structure that you need to pay attention to is:
Heading (arrangement of tags h1, h2 etc.) is good and right
Meta tags and keywords. This is part of the website where every page ideally has their own explanation according to the content. If you use open source CMS like wordpress this can easily be done with SEO plugins.
Make sure each image has alt and image size.
Use the W3C validator to check your HTML syntax which is not standard, does not have to be 100%, but certainly more valid it will be better.
Make sure there are no links on your website to pages that are not found / or dead links.
Meta social media, twitter and facebook for example ask you to provide tags and meta that match their format. For Facebook you can use this share debugger tool to see if there are people sharing your website address on Facebook that is difficult according to your wishes.
You can also use this SEO tool to help make report analysis automatically what things need to be optimized regarding the structure of your website. just enter the URL or address of your website and the tool is able to detect errors or improvements to improve the performance of your website.

3. Sitemaps and robots.txt
Sitemaps or commonly known sitemaps you can generate with these SEO tools, or plugins. Whereas the robots.txt file serves to "talk" to the search engine that which part of the website to search by the search engine and which part remains private, for example the admin section of your website. Of course you do not want to be indexed by Google, because that will create a security hole on your web / application.

Automatically generate your sitemap and robot.txt website using the sitemap generator here

4. Website speed.
This factor is also one of the factors you need to think about. Use a fast and reliable hosting website is one thing that can make your website load quickly. In addition to the fast server selection you can also use services such as a CDN (content delivery network) to make load faster because the CDN server will caching or copy your website and display it to visitors from the CDN server closest to the location of your website visitors.

CDN service that you can use for free is cloudflare.
There is one other thing that is often a mistake and making your website slow is the use of too large image files. The good thing is to always use compressed images for website use.
The easy way is to always use resolution 72 and use save for web when you use Photoshop.

Use these tools from pingdom to see how fast your website is loading and what files load your website so that you can optimize it.

5. Responsive website.
Google as a search engine wants a website that is "recommended" by it to always look good in all types of browsers, whether it's browsers from desktop computers or browsers on gadgets like hanphone and tablet.
Always check and check from your own gadget whether your website still looks "good" and clear when accessed from cellphones and tablets.
You can use this tool, which was created by Google to help website owners see their website performance from a desktop browser or even a mobile phone. You can also see what things need to be fixed. Restore you get the highest possible score.

6. Build Trust with HTTPS.
Trust is expensive in all things, as well as search engines like Google want to provide reliable websites wherever possible. What is HTTPS? HTTPS is a secure port using an SSL certificate, an extension of the normal port that we normally use, HTTP (without S).
Where to get an SSL certificate you must buy it and verify that you have a legitimate business. Many levels of SSL you can have, the higher the better, but the more expensive :). But search engines like it more.
Now a website with HTTPS is now more "searchable" by the search engine, this signal or factor is being debated. But it doesn't hurt you to use HTTPS, besides your website is becoming more trusted, the superiority of HTTPS is that your website will be safer, in accordance with its meaning, the additional letter S at the end is secure or secure.

7. Update content.
This is the most frequently asked SEO activists, how often do we have to update the website to increase website ranking? The answer is, there are no specific benchmarks for how often, there are even a number of website clients. Website.com has never been updated annually, still ranking # 1 in search results.

But if you ask Google or maybe the mothers go to market (rather OOT but still ok) ... we all certainly prefer fresh ones compared to old "vegetables".

8. Use the Tracking / Analytic Facility
Google provides analytic website services, namely google analytic, where you can register for free. Google analytics function is more or less as a tool for analyzing your website visitors, such as how many visits your website, "who" visitors to your website, from where these visitors come to your website and many other very very useful features for your analysis.

Besides Google analytic. register your website to google webmaster and bing websmater. Because websites that have analysis tend to be rated more ok by search engines.

9. Domain or website address.
As much as possible, use your website address that is similar to the services / products you sell. example, use jaslogainlogo.com for those of you who have logo design services etc.

Again, this is not absolute and does not have to be, but what needs to be remembered is that part of the signal / engine factor is looking for "assessing" your website. compared to the backlink factor or website structure, the portion of the domain naming that matches your service or product is smaller.

The second is, people tend to buy the domain annually. My advice is to buy a domain for a longer period of time, like 3 or 5 years at a time. This indicates that you are indeed "investing" in your assets and are more "serious".

10. Online Profile
The last one and NOT IMPORTANT IS social media. With a lot of social media at the moment, you can easily and for free to register. always try to use a username according to your website address. Make sure your online business has a profile on the top social media, namely Facebook, Twitter, Instagram, Pinterest, Linkedin and of course Google Plus.

If you have a physical store, then your website should be indexed by Google Map. Register your business immediately on Google business, free!

Thus is a piece of SEO tips that you can make fundamental in your online marketing checklist. In fact, often by following the tips above the website you can immediately slide on page 1 of the search results without having to bother making backlinks.

But of course you will return many factors and competition to the type or type of your website. where often when you compete with a large company, it can be very difficult to compete in these keywords, for example used cars, used motorcycles etc ...

Knowing the above, a few more tips, namely, avoid the use of short keywords (because there will be greater competition on the key). For example: the keyword "carpet cleaning" will be much more difficult to win than you use keywords that are slightly longer (but still very relevant) such as "office carpet cleaning services". Then maximize your content on keywords or keywords that are longer or commonly referred to as long tail keywords.

But of course nothing is impossible. Even one keyword you can win, because if you develop the basis of this SEO, you can become a reliable online marketer!

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